NIKE SB “The Extra Bit”

Concept, direction, and graphic design for The Extra Bit, an ad campaign for The Shane, pro model shoe of skateboarder Shane O’Neill.

Shane is from Australia, and one of the world’s most gifted technical skateboarders. His skating is a bit extra and perhaps the closest human equivalent to a video game, so we created the world of Oz Angeles for him and his friends to enjoy the sunshine.

 

Animation: Cool3DWorld

Character Design: Jake Gascoyne

Script + Storyboard: Jake Gascoyne

Creative Collaborator: Hershel Baltrotsky

 
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Ad in Thrasher Magazine

Ad in Thrasher Magazine

The Extra Bit at retail in Greece

The Extra Bit at retail in Greece

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Nick Boserio, voice of the Extra Bit commercial, with Cleo at the global launch party in Melbourne.

Nick Boserio, voice of the Extra Bit commercial, with Cleo at the global launch party in Melbourne.

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Shane himself in Shane world
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